快樂方式

 

WORK: SPRITE

    

Published on May 12, 2003.

Coca-Cola Co. chose Hong Kong as the first market to introduce two new Sprite flavors, with edgy TV and outdoor ads by WPP Group's Ogilvy & Mather Worldwide. Taglines for Sprite Ice and Sprite Super Lemon are "Cool to the core!" and "Sour to the core!" Ads play on local teens' aspirations for intense sensory experiences and enthusiasm for electronic games and dancing. Spots are tinted in blue and yellow to match each drink's packaging. Art Director: O Poon. Copywriter: Florence Lai.

Oct 17, 2003

Sprite and Adidas sign co-branding alliance

HONG KONG: Fickle teen consumers and fierce competition have prompted soft drink brand Sprite to form a crossover pact with Adidas for the launch of a range of collectibles, including co-branded sneakers.

The partnership, which marks the first time Sprite has tied up with a sports brand, will see a line of "fun and cool" collectibles on offer to Hong Kong consumers.

Karen So, Coca-Cola marketing director, said: "The market environment is very competitive, so we are having to think of new and innovative campaigns.

There's a growing trend for crossover partnerships on top of what is already offered. "The right partner needed the same brand proposition and image in terms of the message. Both Adidas and Sprite are seen as cool, edgy and trendy by teens."

As part of the promotion, consumers can redeem 500 pairs of 'Sprite x Adidas Superstar' sneakers or mini-sneaker key chains, available in eight styles. "For the full-size shoes, we selected the Ultra Star model from the Adidas Superstar line, which is especially popular with teens. The winners of the 500 pairs of limited edition giveaways can also have their names laser injected onto the shoes."

The mini sneakers are attached to key chains, and are 5.5 cm long, making them the smallest shoes that Adidas has ever produced. Consumers must collect five Sprite ring pulls or three green bottle caps and add HK$18 to redeem the key chains at Adidas stores and other sports shops. Seventy ring pulls or 40 caps are needed to redeem the full-size sneakers.

The shoes come in a miniature shoebox. The hallmark Adidas three stripes are stitched on the sides of the shoe, while the Adidas logo is printed on the insole and the Sprite logo is embossed on the sole. The items were designed by Japan-based street wear brand Devilock's chief designer, Endo Noriaki.

"In 2001, we launched a limited edition of Sprite action figures, which created a lot of noise. Devilock was involved in that promotion. In July, we had a Coke and Levi's tie-up. This is also the first time that we will be promoting the entire Sprite family (Sprite, Super Lemon and Ice)."

The campaign will run until early November and is being promoted through outdoor advertising at teen hangouts and POP leaflets at Adidas stores.

Co-branded packaging has also been introduced for Sprite bottles and cans

300人換鞋不遂鼓譟

蘋果日報 2003/11/01 08:00

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  近三百名輪不到籌的市民，在adidas專賣店打烊時仍不肯離去。　陳日海攝

【本報訊】名牌運動產品adidas與雪碧汽水的一個換購波鞋推廣活動，昨晚發生鼓譟風波，近千名市民，昨晨開始在又一城adidas專賣店排隊，用大量汽水罐蓋掩，免費換取一對限量版波鞋，但五百個名額迅速派清，近三百名輪不到籌的市民，在店舖打烊時仍不肯離去，店方最後要報警求助。

0600 0620 0640 0700 0715 0735 0755 0815 0835 0855 0915 0935 0955 1015 1035 1055 1115 1135 1155 1215 1235 1255 1315 1335 1345 1415 1430 1450 1510 1525 1540 1600 1620 1640 1700 1720 1740 1800 1820 1840 1900 1920 1940 2000 2020 2040 2120 2145 2215 2245 2315 2345(52 trips)

29

0550 0600 0610 0620 0630 0634 0638 0642 0646 0650 0654 0658 0702 0706 0710 0714 0718 0722 0726 0730 0734 0738 0742 0746 0750 0754 0758 0802 0806 0810 0814 0818 0822 0826 0830 0834 0838 0842 0846 0850 0854 0858 0902 0906 0910 0914 0918 0922 0926 0930 0934 0938 0942 0946 0950 0954 1002 1010 1018 1026 1034 1042 1050 1058 1106 1114 1122 1130 1138 1146 1154 1202 1210 1218 1226 1234 1242 1250 1258 1306 1314 1322 1330 1338 1346 1354 1402 1410 1418 1426 1434 1442 1450 1458 1506 1510 1514 1518 1522 1526 1530 1534 1538 1542 1546 1550 1554 1558 1602 1606 1610 1614 1618 1622 1626 1630 1634 1638 1642 1646 1650 1654 1658 1702 1706 1710 1714 1718 1722 1726 1730 1734 1738 1742 1746 1750 1754 1758 1802 1806 1810 1814 1818 1822 1826 1830 1834 1838 1842 1846 1850 1854 1858 1906 1914 1922 1930 1938 1946 1954 2002 2010 2018 2026 2034 2042 2050 2058 2106 2114 2122 2130 2138 2146 2154 2202 2210 2218 2226 2234 2242 2250 2258 2306 2314 2322 2330 2338 2346 2354 (190 trips)

0605 0615 0625 0635 0645 0649 0653 0657 0701 0705 0709 0713 0717 0721 0725 0729 0733 0737 0741 0745 0749 0753 0757 0801 0805 0809 0813 0817 0821 0825 0829 0833 0847 0841 0845 0849 0853 0857 0901 0905 0909 0913 0917 0921 0925 0929 0933 0937 0941 0945 0949 0953 0957 1001 1005 1009 1017 1025 1033 1041 1049 1057 1105 1113 1121 1129 1137 1145 1153 1201 1209 1217 1225 1233 1241 1249 1257 1305 1313 1321 1329 1337 1345 1353 1401 1409 1417 1425 1433 1441 1449 1457 1505 1513 1521 1525 1529 1533 1537 1541 1545 1549 1553 1557 1601 1605 1609 1613 1617 1621 1625 1629 1633 1637 1641 1645 1649 1653 1657 1701 1705 1709 1713 1717 1721 1725 1729 1733 1737 1741 1745 1749 1753 1757 1801 1805 1809 1813 1817 1821 1825 1829 1833 1837 1841 1845 1849 1853 1857 1901 1905 1909 1913 1921 1929 1937 1945 1953 2001 2009 2017 2025 2033 2041 2049 2057 2105 2113 2121 2129 2137 2145 2153 2201 2209 2217 2225 2233 2241 2249 2257 2305 2313 2321 2329 2337 2345 2353 0001 0009 (190 trips) (380 trips)

88

0530 0545 0600 0615 0630 0640 0650 0700 0710 0718 0726 0734 0742 0751 0800 0810 0820 0830 0840 0850 0900 0915 0930 0945 1000 1015 1030 1045 1100 1115 1130 1145 1200 1215 1230 1245 1300 1315 1330 1345 1400 1420 1440 1500 1520 1540 1600 1615 1630 1645 1700 1715 1730 1745 1800 1815 1830 1845 1900 1920 1940 2000 2020 2040 2100 2120 2140 2200 2220 2240 2300 2320 2340 0000(74 trips)

45

0535 0610 0640 0710 0740 0810 0835 0900 0930 1000 1030 1100 1130 1200 1230 1300 1330 1400 1430 1500 1530 1600 1630 1700 1730 1800 1830 1900 1930 2000 2030 2100 2130 2200 2230 2300 2335 0015(38 trips)

36

0530 *0530 0545 *0545 0600 0615 0630 0645 0700 0710 0720 0730 0740 0750 0800 0812 0824 0836 0848 0900 0915 0930 0945 1000 1015 1030 1045 1100 1115 1130 1145 1200 1215 1230 1245 1300 1315 1330 1345 1400 1415 1430 1445 1500 1515 1530 1542 1554 1606 1618 1630 1642 1654 1706 1718 1730 1742 1754 1906 1818 1830 1842 1854 1906 1918 1930 1942 1954 2006 2018 2030 2045 2100 2115 2130 2145 2200 2215 2230 2250 2310 2335 0000 0025(84 trips)

203E:60 trips+61 trips

95

0545 0600 0615 0630 0642 0654 0707 0720 0735 0750 0810 0830 0850 0910 0930 0950 1010 1030 1050 1110 1130 1150 1210 1235 1300 1325 1350 1415 1440 1505 1530 1555 1620 1645 1710 1735 1800 1825 1850 1915 1940 2005 2030 2055 2120 2145 2210 2235 2300 2325 2350(51 trips)

0615 0645 0710 0735 0800 0825 0850 0915 0940 1005 1030 1055 1120 1145 1210 1235 1300 1325 1350 1415 1440 1505 1530 1555 1615 1635 1655 1715 1735 1755 1810 1825 1845 1910 1935 2000 2025 2050 2115 2140 2205 2230 2255 2320 2345 0010(46 trips)

7B 

0600 0625 0650 0715 0740 0800 0825 0850 0915 0940 1005 1030 1055 1120 1145 1210 1235 1300 1325 1350 1415 1440 1500 1520 1540 1600 1625 1650 1715 1740 1805 1835 1905 1935 2005 2035 2105 2135 2205 2235 2305 2335(42 trips)

6D

0530 0550 0610 0630 0615 0700 0715 0730 0745 0800 0817 0834 0852 0910 0925 0940 0955 1015 1035 1055 1115 1135 1150 1205 1220 1235 1250 1305 1320 1335 1350 1405 1420 1435 1450 1505 1520 1535 1550 1605 1620 1635 1650 1705 1720 1733 1746 1759 1812 1829 1846 1903 1920 1940 2000 2020 2040 2100 2120 2140 2200 2220 2240 2305 2330 2355 0020 (67 trips)

42

0530 0550 0610 0630 0650 0710 0725  0745 0805 0825 0845 0905 0925 0945 1005 1025 1045 1105 1125 1145 1205 1225 1245 1305 1325 1345 1405 1425 1445 1505 1525 1545 1605 1625 1645 1705 1720 1735 1750 1810 1830 1850 1910 1930 1950 2010 2030 2050 2110 2130 2150 2210 2230 2250 2310 2330 2350 0010(58 trips) 

3

0540 0555 0610 0625 0640 0655 0710 0725 0740 0755 0810 0825 0840 0855 0910 0925 0945 1005 1025 1050 1107 1124 1141 1158 1215 1232 1249 1306 1323 1340 1357 1414 1431 1448 1505 1522 1539 1556 1611 1626 1641 1656 1711 1726 1741 1756 1811 1826 1846 1906 1926 1951 2008 2025 2042 2059 2116 2133 2150 2207 2224 2241 2258 2315 2335 0000(66 trips)

0612 0630 0650 0710 0725 0740 0755 0810 0825 0840 0855 0910 0925 0940 0955 1010 1030 1050 1110 1130 1150 1207 1224 1241 1258 1315 1332 1349 1406 1413 1430 1447 1504 1521 1538 1555 1612 1629 1656 1711 1726 1741 1756 1811 1826 1841 1856 1911 1931 1951 2011 2031 2051 2108 2125 2142 2159 2216 2233 2250 2307 2324 2341 2358 0018 0038(66 trips)

74X

0530 0538 0546 0554 0601 0607 0613 0619 0625 0631 0637 0643 0649 0655 0700 0705 0710 0715 0720 0725 0729 0733 0737 0741 0745 0749 0754 0759 0804 0809 0814 0819 0824 0829 0834 0839 0844 0849 0854 0859 0904 0909 0914 0919 0924 0929 0933 0937 0941 0945 0950 0955 1000 1006 1012 1018 1024 1032 1040 1048 1056 1104 1112 1120 1128 1136 1144 1152 1200 1208 1216 1224 1232 1240 1248 1256 1304 1312 1320 1328 1336 1344 1352 1400 1408 1416 1424 1432 1440 1448 1456 1504 1512 1520 1528 1536 544 1552 1600 1608 1616 1624 1632 1640 1646 1652 1658 1704 1710 1716 1722 1728 1734 1740 1746 1756 1806 1816 1826 1836 1846 1856 1906 1916 1926 1936 1946 1958 2010 2025 2040 2055 2110 2125 2140 2155 2210 2225 2240 2255 2310 2325 2340 2355 0010(145trips）0540 0550 0600 0610 0618 0626 0633 0640 0647 0658 0709 0720 0731 0742 0753 0808 0818 0828 0838 0848 0858 0908 0915 0922 0929 0936 0943 0950 0957 1004 1012 1020 1028 1036 1044 1052 1100 1108 1116 1124 1132 1140 1148 1156 1204 1212 1220 1228 1236 1244 1252 1300 1308 1316 1324 1332 1340 1348 1356 1404 1412 1420 1428 1436 1444 1452 1500 1508 1516 1524 1532 1540 1548 1554 1600 1606 1612 1618 1624 1630 1636 1642 1648 1654 1700 1913 1918 1923 1928 1933 1938 1943 1948 1954 2000 2006 2012 2018 2024 2030 2036 2042 2048 2054 2100 2107 2114 2121 2128 2135 2142 2149 2156 2203 2210 2217 2224 2230 2236 2242 2248 2254 2300 2315 2330 2345 0000 0020(128 trips)

10

1,2D,2E,2P,3B,3C,3D,3M,5,5C,6D,6P,7,7B,8,9,11,12,13D,14D,16,16X,18,20,21,22,24,26,26M,26X,27,29M,32,36X,37,38,40,41,42,45,55,61X,62X,74X,80,82X,85M,88,89,91,91A,91M,91P,92,92R,95,96R

29(鑽石山綜合發展區<>觀塘碼頭)

1.鑽石山綜合發展區

2.大有街

3.爵祿街

4.景泰街

5.巧明街

6.海濱中心

7.九龍麵粉廠

8.觀塘碼頭

41取消前掛牌車

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atee37

由長青開出 開車時間（小時） 開車時間（分鐘） 星期一至五 05 20、50 06 - 15 15、45 16 15、40 17 05、30 18 - 23 00、30 00 05 星期六 05 - 06 20、50 07 20、45 08 10、35 09 00、20、40 10 - 23 00、30 00 05 星期日及公眾假期 05 - 09 20、50 10 20、45 11 10、35 12 - 23 00、30 00 05

由九龍城碼頭開出 開車時間（小時） 開車時間（分鐘） 星期一至五 05 50 06 20、50 07 10、30、50 08 15、40 09 05、30 10 - 16 00、30 17 00、30、55 18 20、45 19 - 23 15、45 00 15 星期六、日及公眾假期 05 50 06 - 16 20、50 17 20、45 18 - 23 15、45 00 15