For six-years old Lavender Yip, which is the ex daughter of one of the actress in the Sprite Super Lemon advertisement, Sprite new super lemon line is the flavour of the season. "It is bitter but exciting to male audiences, because I seen my ex mother which act girlfriend scrunch her toes barefoot and scratch her boyfriend after drinking Sprite in the advertisement, just like foreplay. And the and the TV advertisement is exaggerate and amusing because the brother and sister bare their body and done obscene action in the Super Lemon TVC" says the primary one girl, who cannot help demonstrating the scrunched facial expression and foot action in the Sprite advertisement. But her elder sister, ten years old Mable,strongly disagree "At the beginning, I doubt that why my ex mother take TVC without wearing soles, is it because drinking barefoot is pleasant, just like the feeling of I am playing ",If you stay here for one more second, I will have someone beat you and make you scarper.", but I have drunk Super Lemon while I having dinner, I feel that the taste of Super Lemon is surprisingly sour and weird, while I was drinking, I saw that TVC on television of restaurant, was playing the scene of my ex mother drinking Super Lemon.After that, my lung and muscle was strongly painful. No wonder my ex mother shows her soles on TVC, the aims is to show that muscle will painful after drinking that" she says."I have tried a sip but I won't drink it again."
For Oglivery and Morher Advertising (O&M), which was responsible for the Sprite marketing campaign for the Coca-Cola company, the sisters' opposing views are right on cue."It is not a pitch for a strawberry or watermelon."says O&M director Simon Hardford. "We have discovered that the customers of Sprite products are teenagers in major, the mentality of them to try our products are having the presure pleasure mentality, to do the things they want. So We packaged it.as an extreme kind of sensation or a.sharp, cool and shivering feeling "Have you done Sprite Super Lemon Obey your Thristy". (激檸激酸你頂唔頂得順 渴就喝雪碧激檸)To archieve this, we arrange a lot of close-up body action scene include a female actress which act girlfriend scrunch her toes barefoot and scratch her boyfriend back after she drinking, or a female actress scrunch her face in front of the scene. The aims is to show how high level of stimulate body feeling and pleasure mentality that Sprite Super Lemon give to our teenager customers and to bring out a message of do the things they want, don't need to care others opinion" The two TVC for Sprite Ice and Sprite Super Lemon, launched in April last year(2003) targeting mid-teens, featured young people hooked on Sprite's tingly aftertaste . So we find the pretty girl teenager TVC actress to take this TVC.
"To archieve the highly reality of the TVC,I exhorted all actress to exercise the action after receive storyboard and to drink more Super Lemon to remember the feeling when drinking" says director Alfred Hau(阿佛)."I still remember that editor has arranged girl actress call Tiffany(李怡) (ex mother of two girls) and Kitty(鄧加迎)(sister of Pateick Tang) to act the role of girlfriend. In the TVC, they need to barefoot in front of close-up scene to scrunch her toes and to scratch her boyfriend back, so before a week of TVC taking,I call them to pay attention to her sole muscle feeling and her soles. I have also call them to walk barefoot to studio to encourage her sole muscle strength." and he also says actress glad to do that "She(Tiffany) said she have exercise the action while she was drinking, on the TVC taking day,she walked barefoot from her home to studio, no matter the action is strange". So the effect of TVC is good because the professional of all the partipicate of TVC.
六歲女童Lavender Yip,為雪碧激檸廣告中飾演女朋友演員的妹妹。雪碧激激為今季的口味。她說:「這個廣告對於男觀眾既痛苦又興奮,因為我看見前母(李怡)在廣告中飲用激檸後赤腳抓緊腳趾及抓男朋友背脊，十分像前戲。另外廣告十分誇張及有趣因為廣告中哥哥姐姐們裸露他們的身體及做出淫褻動作。」她不由自主地學她的前母扭曲面容及腳趾。但她的姊姊Mable對此強烈反對:「最初我十分疑惑為甚麼前母要在廣告拍攝時不穿鞋,是否因為赤腳飲汽水比較爽快，就像我在玩【無鞋挽屐走】，但後來我在晚餐時飲了一杯激檸,我覺得激檸的味道是出奇地酸及奇怪，我飲用時,當時茶餐廳的電視正播放前母飲用激檸的鏡頭。之後我就胃痛及肌肉痛。怪不得前母要在廣告中展示她的腳底,目的是要帶出飲用激檸後會肌肉痛。」她還就:「飲過一次不會有下次」
對於Oglivery and Mother Advertising(O&M),負責可口可樂公司的市場營銷,姊姊的反對觀點果然不出所料地正確。O&M創意總監Simon Handford說:「我們不是推銷士多啤梨或西瓜」「我們發現購買雪碧產品的買家大部份是年青人，他們抱着追求快感的心態試用雪碧產品,做他們想做的事。所以我們包裝產品成極端的感覺或銳利，涼爽和發抖的感覺【激檸激酸你頂唔頂得順 渴就喝雪碧激檸】。為了達成這個目的,我們特意安排了肢體動作特寫鏡頭包括一名女演員在飲激檸後抓緊腳趾及抓男朋友的背脊，以及一名女演員飲用激檸後在鏡頭前面容扭曲。以顯示雪碧激檸能為年青買家希來多大的身體刺激感與心態上的快感,以及帶出想做就做,不用理會別人意見的訊息」兩個廣告(雪碧冰薄及雪碧激檸)在去年(2003)四月在電視上播放。對象為15至17歲 年青人,令年青人迷上雪碧的餘韻」。對此我們特意安排美女演員演出這個廣告。
導演阿佛說:「為了達成廣告的真實感,我叮囑所有廣告演員在收到分鏡圖後練習創意總監安排他們的動作,以及多飲雪碧激檸以記住飲用時的身體感覺」「我記得製片安排了一名叫Tiffany(李怡)，一名叫Kitty(鄧加迎)的女演員演出女朋友的角色.在廣告中,她們需要赤腳在特寫鏡頭中抓緊腳趾以及抓男朋友背脊。所以在廣告拍攝前一星期,我吩咐她們留意自己腳底肌肉感覺及腳底。另外,我還吩咐她們拍攝當日赤腳從家到片場以增強腳底肌肉力量。」導演還說女演員也樂意這樣做:「李怡說在她飲雪碧時她練習了腳趾動作,在廣告拍攝當日,她還赤腳從家到片場,儘管這樣做很很奇怪」。廣告有良好效果基於每個廣告參與者的專業。